Marketing Translation vs Transcreation: What You Need to Know


If translations are worth anything, they’re about more than just transcribing the literal meaning of one text into another. The kind of auto-translation provided by Google Translate just won’t do when it comes to conveying subtleties of meaning, tone, and culture from one language to another. Nowhere is this more important than in marketing. Consumers […]

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Does my content need to be translated or localized?


Why do businesses seek out translation services? Doing business in a globalized world means reaching as many customers as possible, overcoming geographic, linguistic, and cultural barriers. How do you ensure that your content is widely accessible by audiences in different markets? Is it enough to simply transform your messaging from one language to another, or are […]

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