Gender-neutral or gender-inclusive language is any language that is inclusive to all genders and avoids bias toward a specific sex or sexual orientation. Traditionally, a variety of nouns, especially those referring to a profession, have indicated a particular gender. Examples of these nouns, in English, include: policeman, chairman and fireman. These words are masculine, as […]
In an ever more multicultural society, healthcare providers and patients will often find themselves in need of a linguistic “bridge,” which is why accurate translations and interpretations are critical in the healthcare sector. When lives are at stake and health outcomes depend on the accuracy of the information provided, knowledgeable professional translation services are of […]
While the COVID-19 pandemic won’t last forever, it’s safe to say that the social and economic effects of the virus will still be felt for some time after the dust has settled. As a result, it’s understood that there will of course be certain industries that will have a harder time bouncing back, as well […]
Until the COVID-19 pandemic redefined all our borders, the leisure industry was becoming increasingly globalized, with tourism an ever-expanding sector. Niche tourism, including responsible trips and adventure travel, was an especially booming part of the travel sector until 2020 put a damper on its growth. The Center for Responsible Travel (CREST) produced a report in […]
More and more these days, we are seeing a significant shift in language demographics, so you shouldn’t just assume that your site visitors are all fluent anglophones. Here are some statistics which may surprise you: Even among non-Hispanics, Spanish is the most commonly spoken language in the US, after English. Spanish is spoken as a […]
One of the obvious difficulties in partnering with a translation agency is that if you don’t speak the language into which you want documents or other material translated, how will you know if the results are any good? You don’t even want to get to that point, ideally. The best-case scenario would be to know […]
If translations are worth anything, they’re about more than just transcribing the literal meaning of one text into another. The kind of auto-translation provided by Google Translate just won’t do when it comes to conveying subtleties of meaning, tone, and culture from one language to another. Nowhere is this more important than in marketing. Consumers […]
The answer to this question will very much depend on the nature and intent of your website’s content. But before we go into that, let’s first define our terms. Translation is the strict transmission of meaning from one language to another. In a simple translation, the meaning of a sentence is conveyed as precisely as […]
You’ve probably come across websites with little flag icons on the top right and links to auto-translate their content into multiple languages. They’re actually a great way of making your business more accessible to a global audience through a globalization process, as well as site visitors whose first language isn’t English. The secrets of multilingual […]
“I speak French. I’ll do it for you.” If you have a translation task you need undertaken and are working within a limited budget, this offer might seem like a great deal. After all, your friend was born in Belgium, and she is very generously offering her time for free to help you out. Perhaps […]