Until the COVID-19 pandemic redefined all our borders, the leisure industry was becoming increasingly globalized, with tourism an ever-expanding sector. Niche tourism, including responsible trips and adventure travel, was an especially booming part of the travel sector until 2020 put a damper on its growth. The Center for Responsible Travel (CREST) produced a report in […]
More and more these days, we are seeing a significant shift in language demographics, so you shouldnât just assume that your site visitors are all fluent anglophones. Here are some statistics which may surprise you: Even among non-Hispanics, Spanish is the most commonly spoken language in the US, after English. Spanish is spoken as a […]
One of the obvious difficulties in partnering with a translation agency is that if you donât speak the language into which you want documents or other material translated, how will you know if the results are any good? You donât even want to get to that point, ideally. The best-case scenario would be to know […]
If translations are worth anything, theyâre about more than just transcribing the literal meaning of one text into another. The kind of auto-translation provided by Google Translate just wonât do when it comes to conveying subtleties of meaning, tone, and culture from one language to another. Nowhere is this more important than in marketing. Consumers […]
The answer to this question will very much depend on the nature and intent of your websiteâs content. But before we go into that, letâs first define our terms. Translation is the strict transmission of meaning from one language to another. In a simple translation, the meaning of a sentence is conveyed as precisely as […]
Youâve probably come across websites with little flag icons on the top right and links to auto-translate their content into multiple languages. Theyâre actually a great way of making your business more accessible to a global audience through a globalization process, as well as site visitors whose first language isnât English. The secrets of multilingual […]
âI speak French. Iâll do it for you.â If you have a translation task you need undertaken and are working within a limited budget, this offer might seem like a great deal. After all, your friend was born in Belgium, and she is very generously offering her time for free to help you out. Perhaps […]
Online AI-based translation software, such as Google Translate, is becoming increasingly prevalent. And itâs probably fine if youâre sending an email to an international colleague or checking the meaning of an unfamiliar phrase or getting the gist of a short text. However, itâs a far from perfect solution if what you require is an accurate […]
One of the most significant developments in linguistic processing has been the expansion and improvement of translation software. Whereas it was once the case that writers had to hire expensive professionals to manually translate even the most mundane of documents, now there are a host of computer-based translation solutions. Letâs have a look at the […]
Zoom has fast become one of the leading go-to video chat platforms, both for communicating with friends and families as well as for conducting formal business meetings. Among the platformâs more obvious communication-based advantages, there are also features that facilitate simultaneous interpretation, closed captioning, and thereâs even a function that lets you magnify sign language […]