The Benefits of Translation for Your Niche Travel Business


Until the COVID-19 pandemic redefined all our borders, the leisure industry was becoming increasingly globalized, with tourism an ever-expanding sector. Niche tourism, including responsible trips and adventure travel, was an especially booming part of the travel sector until 2020 put a damper on its growth. The Center for Responsible Travel (CREST) produced a report in […]

Spanish Translation of Your Website Could Double Your Online Profits


More and more these days, we are seeing a significant shift in language demographics, so you shouldn’t just assume that your site visitors are all fluent anglophones. Here are some statistics which may surprise you: Even among non-Hispanics, Spanish is the most commonly spoken language in the US, after English. Spanish is spoken as a […]

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Five Tips to Pick the Best Translation Agency


One of the obvious difficulties in partnering with a translation agency is that if you don’t speak the language into which you want documents or other material translated, how will you know if the results are any good? You don’t even want to get to that point, ideally. The best-case scenario would be to know […]

Marketing Translation vs Transcreation: What You Need to Know


If translations are worth anything, they’re about more than just transcribing the literal meaning of one text into another. The kind of auto-translation provided by Google Translate just won’t do when it comes to conveying subtleties of meaning, tone, and culture from one language to another. Nowhere is this more important than in marketing. Consumers […]

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Can I Just Use Translation, or do I Need Localization Too?


The answer to this question will very much depend on the nature and intent of your website’s content. But before we go into that, let’s first define our terms. Translation is the strict transmission of meaning from one language to another. In a simple translation, the meaning of a sentence is conveyed as precisely as […]

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The Benefits of Translating Your Website


You’ve probably come across websites with little flag icons on the top right and links to auto-translate their content into multiple languages. They’re actually a great way of making your business more accessible to a global audience through a globalization process, as well as site visitors whose first language isn’t English. The secrets of multilingual […]

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Five Advantages of Hiring the Services of a Translation Company


Online AI-based translation software, such as Google Translate, is becoming increasingly prevalent.  And it’s probably fine if you’re sending an email to an international colleague or checking the meaning of an unfamiliar phrase or getting the gist of a short text.  However, it’s a far from perfect solution if what you require is an accurate […]

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Technological Advances in Automated Translation


One of the most significant developments in linguistic processing has been the expansion and improvement of translation software. Whereas it was once the case that writers had to hire expensive professionals to manually translate even the most mundane of documents, now there are a host of computer-based translation solutions. Let’s have a look at the […]

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Simultaneous Interpretation on Zoom


Zoom has fast become one of the leading go-to video chat platforms, both for communicating with friends and families as well as for conducting formal business meetings. Among the platform’s more obvious communication-based advantages, there are also features that facilitate simultaneous interpretation, closed captioning, and there’s even a function that lets you magnify sign language […]

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