Copywriting: A Minefield of Horrid Translations
It is difficult enough to write good copy in one’s own language. The first struggle is combining the commercial mindset with the creative mindset. Stereotypes
November 14, 2016
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The Importance of Localization in Advertising Campaigns
On this blog we have often insisted about the importance of hiring a professional translator when in need of a translation. And we have also
May 16, 2014
What Are the Differences Between Translation and Transcreation?
“Transcreation” refers to the process of taking a message created in one language and transporting it to another language. This word is not a synonym
November 20, 2013
