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Copywriting: A Minefield of Horrid Translations

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It is difficult enough to write good copy in one’s own language. The first struggle is combining the commercial mindset with the creative mindset. Stereotypes teach us that commercial employees are down-to-earth and practical, they know what is in vogue and they know what works, they want results and they want them yesterday! And this […]

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The Importance of Localization in Advertising Campaigns

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On this blog we have often insisted about the importance of hiring a professional translator when in need of a translation. And we have also spoken on more than one occasion about the importance of localization. In this post we’ll offer a few examples from the world of advertising in which evidently there has been […]

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What Are the Differences Between Translation and Transcreation?

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“Transcreation” refers to the process of taking a message created in one language and transporting it to another language. This word is not a synonym for translation; so, what is the difference? Transcreation is the transformation of a global message including not only written content, but also visual designs and images. It also takes into […]

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