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Home » advertising

Copywriting: A Minefield of Horrid Translations

It is difficult enough to write good copy in one’s own language. The first struggle is combining the commercial mindset with the creative mindset. Stereotypes

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November 14, 2016

The Importance of Localization in Advertising Campaigns

On this blog we have often insisted about the importance of hiring a professional translator when in need of a translation. And we have also

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May 16, 2014

What Are the Differences Between Translation and Transcreation?

“Transcreation” refers to the process of taking a message created in one language and transporting it to another language. This word is not a synonym

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November 20, 2013

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