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Creative Writing

The Creative Who Lives Inside Me

Creative writers are essentially the people who write advertising material. They write promotions, texts, brochures, websites, just to name a few. One of the many tasks of a sales representative

Copywriting: A Minefield of Horrid Translations

It is difficult enough to write good copy in one’s own language. The first struggle is combining the commercial mindset with the creative mindset. Stereotypes teach us that commercial employees

Creative Translation or Literal Translation?

In the world of translation, a “literal translation” is that which follows its original word for word. In most cases, us translators opt for letting loose a bit from the source

What is the Importance of “Transcreations” or Creative Translations?

In a world that is increasingly globalized, creative translations or “transcreation” as we often refer to it in the translation world, becomes a necessity. Today, companies are faced with the

An “Urgent” Writing Manual for the Web

The revamping of language runs parallel to the evolution of the media, which, willingly or not, are permanently engaged in the dissemination of the different linguistic uses and variants of

The Impact of Localization on E-commerce Success

In the dynamic world of e-commerce, the ability to cater to a global audience is essential for success. Localization applied to e-commerce involves more than just translating text; it encompasses

Marketing Translations: What you need to know

In today’s business world, customers are as unique as they are plentiful, and working to reach them with an appropriate message can be very difficult. Searching for the right message,

How a Super Bowl Commercial Became a Multilingual Win

One of the most coveted spots for marketing in American broadcasting are the commercial times during the Super Bowl. There is a lot of competition, so all the candidates are

Website Translation

Currently, the world is experiencing an era of such rapid technological advances that we see new technologies outdoing each other every day. Moreover, you can see that there are a

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