Search results for 'creative writing' 

The Creative Who Lives Inside Me

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Creative writers are essentially the people who write advertising material. They write promotions, texts, brochures, websites, just to name a few. One of the many tasks of a sales representative is similar to this. A sales representative’s correspondence with the client represents the company they work for and maintains the client’s trust. Therefore, they must […]

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Copywriting: A Minefield of Horrid Translations

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It is difficult enough to write good copy in one’s own language. The first struggle is combining the commercial mindset with the creative mindset. Stereotypes teach us that commercial employees are down-to-earth and practical, they know what is in vogue and they know what works, they want results and they want them yesterday! And this […]

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What is the Importance of “Transcreations” or Creative Translations?

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In a world that is increasingly globalized, creative translations or “transcreation” as we often refer to it in the translation world, becomes a necessity. Today, companies are faced with the challenge of overcoming linguistic and cultural barriers to promote and sell their products or services amongst different cultures and in multiple countries. How do we […]

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Website Translation

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Currently, the world is experiencing an era of such rapid technological advances that we see new technologies outdoing each other every day. Moreover, you can see that there are a lot of companies in earnest competition as all the latest gadgets and products on offer today are improved at a dizzying speed. Today, the traditional […]

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Literature Translations

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Translating literary material is just one of the very specific types of translation services offered by Trusted Translations. Very different than translating marketing materials or technical manuals, it requires a specific process. Also, having both the client and provider on the same page is crucial as this will finally lead to a more successful outcome. […]

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Considerations when translating marketing material

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I usually recommend to customers looking to translate content created to communicate and promote their products and services that they seek a “creative writing” service. I explain that this is “added value” to avoid a literal translation and to be able to adapt the content to the audience receiving the message. In this way, we ensure the […]

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