Search results for 'creative writing' 

The Creative Who Lives Inside Me

Creative writers are essentially the people who write advertising material. They write promotions, texts, brochures, websites, just to name a few. One of the many tasks of a sales representative is similar to this. A sales representative‚Äôs correspondence with the client represents the company they work for and maintains the client’s trust. Therefore, they must […]

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Copywriting: A Minefield of Horrid Translations

It is difficult enough to write good copy in one‚Äôs own language. The first struggle is combining the commercial mindset with the creative mindset. Stereotypes teach us that commercial employees are down-to-earth and practical, they know what is in vogue and they know what works, they want results and they want them yesterday! And this […]

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What is the Importance of ‚ÄúTranscreations‚ÄĚ or Creative Translations?

In a world that is increasingly globalized, creative translations or ‚Äútranscreation‚ÄĚ as we often refer to it in the translation world, becomes a necessity. Today, companies are faced with the challenge of overcoming linguistic and cultural barriers to promote and sell their products or services amongst different cultures and in multiple countries. How do we […]

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Website Translation

Currently, the world is experiencing an era of such rapid technological advances that we see new technologies outdoing each other every day. Moreover, you can see that there are a lot of companies in earnest competition as all the latest gadgets and products on offer today are improved at a dizzying speed. Today, the traditional […]

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Literature Translations

Translating literary material is just one of the very specific types of translation services offered by Trusted Translations. Very different than translating marketing materials or technical manuals, it requires a specific process. Also, having both the client and provider on the same page is crucial as this will finally lead to a more successful outcome. […]

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Considerations when translating marketing material

I usually recommend to customers looking to translate content created to communicate and promote their products and services that they seek a “creative writing” service.¬†I explain that this is “added value” to avoid a literal translation and to be able to adapt the content to the audience receiving the message.¬†In this way, we ensure the […]

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