Translation Sales Process

Working as an Account Manager in the translation services industry can be a stressful and a very demanding job. Multitasking is a daily common activity, and, in order to keep up with the job duties, organizational skills and time management are highly important abilities for an Account Manager to possess. Here is the typical routine of an Account Manager for you to understand what is meant:

This AM in this particular example starts his shift at 08:00 AM in the morning and first off, he needs to boot up his computer and all the programs that he will be needing to use:  a Customer Relationship Management system (CRM), an e-mail client, an IM (Instant Messaging) application and an auxiliary Sales Spreadsheet. The information from all clients and their projects is stored and maintained in this CRM program. The IM app is used to communicate amongst the translation team and sometimes even with clients.

The AM receives leads or translation requests through various channels, one being our company website Prospects are contacted with no delay and in order to receive the documents to be able to provide a detailed quote. These are different steps within the Sales process. Many times the quote is followed by a negotiation, as the client has a lower budget or requires the translation back faster than expected. In the sales jargon this means a driver needs to be well defined: cost, time or quality?

Existing Opportunities have to be followed up to assure that a Sale can be made. It is very important to have a precise game plan, as one does not want to call up a client at 03:00 AM in the morning, because the client is located in California. It is important to use the CRM program properly and store all communicated information between the AM and the client, so that no time is lost looking up sent and received e-mails. Phone conversations should also be summarized in any Sales stage in order to optimize its efficiency.

Invoices and receipts need to be handled by the AM, making the Collection process a very important one to complete the Sales process. The Account Manager also has to work with the Project Manager, who is responsible of analyzing the document/s, so that the AM can provide a detailed quote to the prospect/client. In addition, the Project Manager is responsible for putting the translation team together consisting of translators, editors, proofreaders, Desktop Publishing Designers and an IT computer specialist.

The entire translation process needs to be accurately managed and supervised, to secure a highly qualitative and timely translation for the client. Some days get very hectic and the AM has multiple translation deliveries, a high number of quotation/translation requests as well as changes in documents, that need to be sent to the translation team immediately, before more un-needed text is being translated.

In case you are actually interested in receiving a translation quote, please click on this link:

I hope you have a good idea now, why it is very important for an Account Manager to be highly organized and to be able to manage his or her time accordingly.





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