Squid Game Calls Attention to Subtitles and Closed Captions


In today’s video-rich global social media and streaming environment, the use of subtitles and closed captions has come to center stage. This week, news agencies and the Twitterverse alike reported that subtitles and closed captions for the hugely popular Korean-language series, Squid Game, did not accurately reflect the dialogue being spoken on screen. This recent […]

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Subtitling vs. Dubbing in Global Markets


In today’s internet-dependent era, this computer network has become the primary channel for the dissemination of information. And through social media channels like YouTube and streaming platforms like Netflix, entertainment content has found a way of moving beyond geographical boundaries. Today, anyone, anywhere in the world, can access any information they want through the internet. […]

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Machine Translation: Expectations vs. Reality


For quite some time now, Machine Translation has been a powerful linguistic tool that is being used by a wide range of sectors to assist with their translation goals, particularly as it contributes to saving time and money. However, it still requires the touch of human translator-editors to refine its “raw” output. What Is Machine […]

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Translating Websites Created Using WordPress


There are two ways to reach the global market: by directly developing local content, or by creating global content subject to further localization. For a powerful marketing tool of mass exposure such as the internet, developing and maintaining up-to-date local content can be a cumbersome task. For sites with a high share of dynamic content, […]

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Does my content need to be translated or localized?


Why do businesses seek out translation services? Doing business in a globalized world means reaching as many customers as possible, overcoming geographic, linguistic, and cultural barriers. How do you ensure that your content is widely accessible by audiences in different markets? Is it enough to simply transform your messaging from one language to another, or are […]

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What we look for in a translator


When we are trying to find the perfect person to fit in a certain position, we do not only analyze technical knowledge, but also bits of personal information that give the general picture of who that person is and her potential. With linguists, it is no different: They should have a combination of talent and […]

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