The Importance of Context

Many times, especially with companies that have never hired a translation service, clients are not entirely clear what a translator may need to generate the expected result, beyond the text
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Machine Translation

A delightful example illustrates well one of the earliest myths about the problems that may arise when trying to translate text using a computer. The biblical sentence “The spirit is
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Unazungumza Kiswahili?

Swahili is a Bantu language. The Bantu languages ​​of Africa are those that, in turn, form a subfamily of others: the Niger-Congo languages. Swahili is the official language of Tanzania,
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The Plain English Movement

As we discussed in a previous post on the “Language of the People“, legal language has evolved to be better understood by one group of people: average citizens. Today I
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The Challenge of Marketing Translations

The translator’s responsibility when working with marketing texts is quite significant. These texts, if they do not recreate the sense and style of the original, lose their essence. Marketing translations
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