Knowledge is Power
When I was 15 years old and learning to drive, I was given access to a pick-up truck with manual transmission. But my attempts at
The Human Element
So, let’s pick it up directly where we left off: “The Diagram for Consciousness” The diagram (simplified to fit the purposes of our analogy) consists
What’s so Funny?
We all have the need to communicate. It is an intrinsic part of our human condition. Whenever we want to relate to someone else, or
The Gift of Technology
According to Greek mythology, it was the Titan Prometheus himself who gave mankind the gift of fire, primordial symbol of progress and technology. From his
Copywriting: A Minefield of Horrid Translations
It is difficult enough to write good copy in one’s own language. The first struggle is combining the commercial mindset with the creative mindset. Stereotypes
Quality Assurance Vs. Quality Control
One of the main goals of any organization that provides a good or service to customers is to ensure the quality of the product they
Technological Overdependence: A Cautionary Tale
Recent news about the massive computer outage that caused the world’s largest airline to cancel over 4,000 flights should make everyone reconsider the role of
The Challenges Posed by Plurilingual Translation Projects
Translating is a challenge in itself, as expressing the same meaning or conveying the same emotion in two different languages can be a very intricate
Google to the Rescue of Gender Ambiguity
For those of us who began translating before the advent of Google, and primarily those who usually translate from English into Spanish, the arrival of
Account Managers, Project Managers and Other Actors in the Translation Industry
To those who are not regular translation clients, all the terms in the translation industry can be quite confusing. Who is the first person with
