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3 Reasons Why a Multilingual Website Will Boost Your SEO

If you’ve spent any significant amount of time on the internet, odds are you’ve heard the term SEO. Sometimes it seems like SEO is all anyone with a website can talk about, but it’s for good reason. It stands for Search Engine Optimization, and it’s a crucial element to creating a successful website. Essentially, SEO is the process that decides which websites show up first in search engine results. Explaining everything that factors into SEO would take an entire article in and of itself, but here are some basics: the algorithms reward websites with original content and keywords in the titles and URLs. The more original content a website has, the higher it will be ranked by the algorithm, and keywords in website titles and URLs help to match your website as a result for relevant search terms. There are all kinds of ways to improve your website’s SEO, so allow me to offer you a starting point: translate your website! Not convinced? Read on for 3 reasons why having a multilingual website can boost your SEO.

  1. New languages multiply your content

When implemented correctly into the website, publishing your content in multiple languages can expand the size of your website, which will in turn increase the website’s ranking within the search engine. Let’s say you have 50 indexed pages on a website, and you translate it into two different languages. Now you have 150 indexed pages, and the algorithm rewards your website for all of your expanded content.

  1. Having the right languages can make you a regional hit

The whole point of Search Engine Optimization is to help search engines do a better job at matching their users with the results they’re looking for. One aspect of this is catering to users around the world who speak different languages. Think of it this way: if you’re in the United States, and search, in English, for a recipe for Belgian waffles, you probably want a result in English. Therefore, search engines will present you with websites in English. In Quebec, which is bilingual, websites with content in both English and French will stand out more to search engines as relevant search results for that specific area’s demographic. The more languages your website is translated into, the more your website will stand out in searches around the world.

  1. More languages mean more website traffic

Perhaps the most universal benefit of translation services is the ability to overcome language barriers and connect with people you wouldn’t otherwise be able to connect with. When you translate your website content, you gain access to new audiences across the globe. This international web traffic will improve user retention and interaction statistics for the website, which will in turn boost the websites rankings. Higher ranking means more traffic from web searches, in essence creating a positive feedback loop for the website.

Multilingual SEO

Translating your website content may be just the thing your website needs to reach new levels of success through SEO, but in order to achieve your website’s highest potential, everything needs to be done well. When you choose Trusted Translations for your translation needs, you don’t just benefit from our wide variety of language options. You also benefit from our years of experience in this field, and our extensive team of highly skilled translators who will ensure the integrity of your content in any language you choose. We’ll make sure that your content reads as naturally in translation as it does in its original language, and you can rest easy knowing that we’ll get the job done right.

Image by S K from Pixabay