What Are Glossaries Used For?

All global and multinational companies will at some point face the need to translate their material into another language; these procedures can end up being critical elements for the success of
Read More »

On Acronyms and Public Policy

The English language, especially the type spoken in the United States, is very inclined to use initials or acronyms (initials that are pronounced as if they were a word, for
Read More »

What Are Subliminal Messages?

Have you ever walked into a store without knowing why? Compelled by some magical force to purchase an item from there? If so, you were probably influenced by that store’s
Read More »

Why Use Translation Software?

Many large companies around the world have a lot of products or services to offer in different markets. Often times, the content depicting these products needs to be localized—this can
Read More »